8.4(4.2)

8.4(4.2)Explain their responsibilities and outputs within a specific project life cycle
If we look at the pre-production section of a specific project life cycle, we can analyse the roles of the individuals shown in the previous unit 8.4(4.1).

As a production assistant, my role is to do what it essentially says on the tin: assist. This means that during the pre-production section of a project, I am there to help the editor while they think and discuss what they want to create for a certain project.
For example, an editor may want to look at some music, and see which one they feel would suit their idea. To do so, I will be asked to send out a music brief to music libraries, outlining the kind of thing the editor is looking for. The library will then (successfully or not) send over a playlist of which they believe is what I asked for. I will then send on these tracks onto the editor where they may pick from the variety of playlists I have collected for them.

Now looking at the role of the editor, he or she will begin the creative thinking and try to come up with some sort of vision for the project. Editors will communicate with others in the office about their idea, and maybe ask to have a brainstorming session with their colleagues and see what they think and then come up with a final idea. They are able to ask Production Assistant’s for some help, to see if they can collect things such as clips, graphics or music.
The Editor will also communicate closely with the Creative Director, who will keep them up to date on the clients brief.

The Creative Director will oversee how the project is evolving. As they will have first point of contact with the client, they are able to bounce in between the editor and client and make sure that both are happy (although more so the client).
The Creative Director will also input his ideas and have a heavy contribution in what he believes is a good direction for the project. A big part of the Creative Directors role is communication in the pre-production process. He will communicate with the client about the brief, and keep the editor updated if there are any amends or changes to be made.