8.2(2.1) Describe the stages of a specific creative media
project life cycle
When beginning a project life cycle within the film trailer business it starts
with a brief.
Our director or a producer will take the call from the client, giving the brief
for a new project they wish the company to create.
The editor and his or her colleagues may then have a brainstorm, or create a
storyboard, something he or she can use around the brief to have a constructive
process of creating the trailer.
The editors then have the next vital role in actually creating what the client
wants.
Whilst the editor is doing what they do
best for however long a period of time, the producer will check up on them
every now and again just to make sure they are in keeping with what brief the
client supplied.
Once the editor has finished their creation with the Producers approval, they
will then be able to send it to the client, who will then either approve, or
send back feedback.
Feedback will be improvements the client feels need to happen to the trailer
the editor has sent on, for example; change the shots, or change the text.
Once the feedback is received by the editor, then they will be able to adjust
the trailer to how the client has asked.
This bounce back of feedback and adjusting may go on for a while; however the
client will approve the trailer eventually.
Once approved, the trailer is then sent to our online editor, who neatens
everything up. He will then export the film for sound mixing, which is when a
separate company amends the sound so it is correct for cinema or TV.
This is pretty much the last leg of the trailer project life cycle, and once
completed it will then be sent off for viewers to see.
The trailer project life cycle can be a long or short process, and involves a
lot of different people and their knowledge and talent.
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